YOU NEVER REALLY KNOW
In my junior year of college, I accidentally began a conversation with a janitor, only to discover that he had been auditing classes for years, and was well versed in advanced philosophy! Yes, you never really know who people are until you meet them. When I met my fiancée, she was just getting out of prison for mail fraud, but she was so alluring that I overlooked her federal crime.
My knee-jerk reaction was to explain why the march was important, but so many other people have done it so much more eloquently than I could, and if that didn’t sway people, my words are unlikely to.
The truth is, I hope all my friends never have to experience the oppression that made that beautiful international march necessary. This is my letter to those who can’t fathom why the march resonated with so many of us.
Be honest. There is absolutely no way. Cliched biker humor? Yep. A blatant pitch to the last dying embers of rebellion that may still lay amid the ash of the rich baby boomer soul? Sure. The antithesis of Easy Rider, the very film it aims to pay tribute? Bingo. But all that isn't anything new in advertising.
I believe it has real relevance for management.
It reminds me of a conversation I had decades ago with a VP I worked with who also happened to be a retired U.S. Army colonel. My kids were young then and we were talking about raising a family, and my colonel friend said, in a casual throwaway line, "You know, as a parent you're setting an example all the time in everything you do - whether you want to or not."